Matthew A. Cottrell

Product designer · Enterprise IT · Design systems · Accessibility · AI tooling

I take complicated software apart until it makes sense.

Seven years designing enterprise IT software. I also draw in ink, write about design and AI, and build the tools I wish I’d had.

Work with me See the work

A two-tone stencil portrait of Matthew in profile, with cap, sunglasses and backpack.
Self-portrait · stencil from a photo

Selected work

All 11 projects

The job

Take it apart.

Drag the slider. A sample service-desk screen comes apart into the five layers I design, from the words on top to the rules underneath. Most fixes live a layer or two below where the problem shows.

0%

05 Content · 04 Components · 03 Layout · 02 Tokens · 01 Rules

A sample screen. On a real project, it’s yours.

Hot takes

T-01

Enterprise users don’t want delight. They want to go home on time.

Receipts · Brutal UX

All 12 takes
  1. R-02

    Feedback that can’t cite a number isn’t feedback.

    UX Skill Repo

  2. R-03

    Boring formats win.

    The Agent Bench

  3. R-05

    Nothing runs that you did not start.

    Agentic Light

Drawings

Ink portraits of characters who stuck with me.

“I’ve seen horrors. Horrors that you have seen.”

Colonel Kurtz · Apocalypse Now · 1979

Ink drawing of Colonel Kurtz from Apocalypse Now, white on black: a shaved head with the eyes lost in shadow, and dog tags on a chain at his collar.
  1. No. 03

    The Last 20%

    Where AI prototyping stops saving time. · Substack
  2. No. 02

    Built to Break: A Lifelong Education

    How a childhood urge to destroy things built a career in multimodal design. · Substack
  3. No. 01

    The Disposable Architecture of Tomorrow

    What a roll of packing tape tells us about the future of AI. · Substack